Virtual CONTROL – Digital Marketplace for Quality Assurance

As the world’s leading trade fair for quality assurance, Control has positioned itself within the virtual world: Immediately after cancellation of the on-site date in May, Schall trade fair promoters took action and were launching brand-new offerings in the form of Virtual Control in June. Exhibitors can present their trade fair highlights and product innovations for 2020 – which they were unable to showcase live this year – in attractive, digital showrooms. Issues covering all aspects of measuring and test technology, as well as vision technology, image processing, and sensor technology, are now available online around the globe for generating leads in the world of qualified professionals – 24/7.

Control Virtual 2020 (Source: Schall)

“Fundamentally, the cancellation is totally disrupting our annual planning,” says Norbert Ludwig, managing director of Aerotech, manufacturer of motion control and positioning systems. “Virtual Control is highly beneficial for us because in the end, we’re still able to present our technical solutions to the expert visitors.” For numerous exhibiting companies, Control is the most important trade fair of the year, and the deficit caused by the Coronavirus is accordingly significant.

This is why the trade fair organizers at Schall have created Virtual Control. Exhibitors at the 34th Control are now presenting their trade fair highlights and product innovations for 2020 at a single digital marketplace in digital showrooms.

“We’re very pleased that Schall has found a way to provide interested visitors with an alternative to the on-site trade fair which unfortunately had to be cancelled. The platform has generated an excellent opportunity for viewing the offerings of the exhibitors in 2020 and contacting the respective manufacturers wherever appropriate,” says Detlef Ferger, head of sales at Werth Messtechnik, manufacturer of coordinate measuring technology and industrial computer tomography.

“In particular in these highly challenging times, solutions for the production process which have a significant impact on unit costs are playing a major role. Efficient processes also make it possible to boost local value creation and make the company less dependent on fragile supply chains. Thanks to the Virtual Control trade fair, we can present our latest solutions in an appropriate setting and provide a technology meeting place for our customers and partners, as well as for new Control visitors,” exclaims Rainer Lotz, president EMEA at global player Renishaw, concerning the new opportunities provided by Control.

“Virtual Control is making its debut at precisely the right time, because trade fair participants need a concentrated market for their offerings in 2020,” adds Fabian Krüger, Control project manager. “Instead of setting up pseudo-realistic digital trade fair booths at great expense, we opted for a sleek dashboard design. And it’s being well accepted. Additional interactive features such as webcasts, chats and personalized matchmaking are currently being developed and will be added shortly.”

However, Virtual Control will definitely not replace personal dialogue from face to face. Not only will the QA industry be relieved when customers can be invited again next year for on-site visits and valuable, spontaneous personal contacts will once again be possible. The entire spectrum of industries wants to be showcased live, on-site, with all of its technical functions, and be able to exchange ideas and experience person to person.

The next Control international trade fair for quality assurance will take place at the Stuttgart Exhibition Center from 4 to 7 may 2021 – with expanded range provided by Virtual Control. The world of virtual trade fairs made by Schall has thus officially begun. (Source: Schall)

Link: Control: International trade fair for quality assurance – Exhibition highlights & product innovations 2020, P. E. Schall GmbH & Co. KG, Frickenhausen, Germany

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