GM Acquires Lidar Developer

The Strobe team and Cruise founders (Source: GM Cruise)

General Motors has acquired lidar technology company Strobe Inc. in October for an undisclosed sum. As part of the deal, Strobe’s engineering talent joins GM’s Cruise Automation team to define and develop next-generation lidar solutions for self-driving vehicles.

“Strobe’s lidar technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” said Kyle Vogt, founder and CEO, Cruise Automation.

Autonomous car, based on the all-electric Chevrolet Bolt (Source: GM)

Lidar creates high-resolution images that provide a more accurate view of the world than cameras or radar alone. As self-driving technology continues to evolve, the laser sensors accuracy will play a critical role in its deployment.

“The successful deployment of self-driving vehicles will be highly dependent on the availability of lidar sensors,” said Strobe Founder and CEO Julie Schoenfeld. “Strobe’s deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think.”

In September, Cruise Automation had revealed the world’s first mass-producible car designed with the redundancy and safety requirements necessary to operate without a driver. The vehicle will join Cruise’s testing fleets in San Francisco, metropolitan Phoenix and Detroit. (Source: GM)

Link: GM Cruise LLC d/b/a Cruise Automation, General Motors Company, Detroit, Michigan

Further reading: New Lighting Systems Enhance Perspectives for Autonomous Driving,, 8th August 2017

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